Product development, distribution channel improvement and customer acquisition
Jim Tylenda is an Executive Consultant with GVGroup and is head of Strategy, Product Development and Marketing. Jim's career includes more than a dozen years of consulting to payments and banking firms, as well as over twenty years of senior-level payments industry and retail banking experience that encompasses business line management in both the B2C and B2B markets at several of the largest banking institutions in the U.S. Jim has provided senior consulting expertise in the areas of product development, distribution channel improvement, and customer acquisition and retention, most recently with AlixPartners. In operating roles, Jim lead the turnaround of the FleetBoston consumer credit card business, directed all marketing programs for the Bank of New York credit card program, lead the initial marketing effort for the Citibank American AAdvantage credit card, managed the First Chicago merchant/acquiring business to profitability, and was head of marketing and planning for Citicorp Acceptance Services. Jim received his B.A. from Canisius College in Buffalo, NY, and his M.B.A. from Syracuse University.