Our innovative approach to business strategy  and product development have resulted in boosting client revenue and profits.

Areas of Focus

  • Consumer, Business and Commercial card products

  • Credit, Debit, Charge and Prepaid acquisition and development strategies

  • Payment products program strategy and implementation roadmap

  • Sales channel development; branch channel and cross-sell best practices

  • Scorecard response models and marketing program assessments

  • Leveraging loyalty programs for increased revenue and acceptance cost reduction


Engagement Examples

Client

Major card payment network

Project Objective

Increase sales and reloads of prepaid cards at POS

GVGroup Actions

Designed, managed and implemented a scalable load service utilizing existing electronic payment network

Results

  • Implemented service within 12 months of project initiation

  • Allows loading of value to prepaid cards through multiple POS and other channels

  • Engaged by one of the largest prepaid card issuers to develop retail distribution strategy

 

Client

Top 3 US-based prepaid card issuer

Project Objective

Evaluate card issuance opportunities in the EU and assess processors for potential partnerships or acquisition

GVGroup Actions

  • Conducted market and processor assessment across multiple countries within the EU

  • Provided recommendations

Results

Bank leveraged international branch and cross border issuance to launch EU prepaid card program

 

Client

Business card issuers

Project Objective

Enhance cross sell experience through existing retail bank channels, including branch

GVGroup Actions

Designed plug and play module for enhanced cross sell sales strategies, training

Results

Client implemented modules into enhanced sales tools and has significantly boosted business card issuance

 

Client

Top international card issuer

Project Objective

Improve response rates, retain balances, increase usage for existing accounts

GVGroup Actions

  • Designed and tested response models

  • Segmented customer base with cluster models

Results

Significant cost savings through targeted offers and increased usage that boosted revenue